Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/161976
Title: Does humanization or machinization make the IoT persuasive? The effects of source orientation and social presence
Authors: Kang, Hyunjin
Kim, Ki Joon
Keywords: Social sciences::Communication
Issue Date: 2022
Source: Kang, H. & Kim, K. J. (2022). Does humanization or machinization make the IoT persuasive? The effects of source orientation and social presence. Computers in Human Behavior, 129, 107152-. https://dx.doi.org/10.1016/j.chb.2021.107152
Project: 2019- T1-002-115
Journal: Computers in Human Behavior
Abstract: The advent of Internet of Things (IoT) technology has revolutionized both the roles and functions of everyday objects and how users interact with them. Using artificial intelligence (AI) and an advanced capacity for communication, smart objects can now function as communication sources and deliver persuasive messages. This study investigates how different types of agency and source cues shape the persuasiveness of a smart object via social presence. When users interacted with a smart object that exerted its own agency, they sensed greater social presence when the object used machine cues rather than human cues. Conversely, when users interacted with a smart object that allowed the user to exercise their own agency, human cues, rather than machine cues, produced greater feelings of social presence, which enhanced the persuasiveness of the messages conveyed by the object. However, the persuasive effects of social presence were reversed when the interaction prompted AI anxiety in the user.
URI: https://hdl.handle.net/10356/161976
ISSN: 0747-5632
DOI: 10.1016/j.chb.2021.107152
Rights: © 2021 Published by Elsevier Ltd. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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