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Title: “Live” together with you: livestream views mitigate the effects of loneliness on well-being
Authors: Goh, Zhang Hao
Tandoc, Edson C.
Ng, Bin
Keywords: Social sciences::Psychology
Social sciences::Mass media
Issue Date: 2021
Source: Goh, Z. H., Tandoc, E. C. & Ng, B. (2021). “Live” together with you: livestream views mitigate the effects of loneliness on well-being. Journal of Broadcasting and Electronic Media, 65(4), 505-524.
Journal: Journal of Broadcasting and Electronic Media 
Abstract: Most social networking sites today have integrated livestreaming functions into their platforms. Studies have acknowledged how social media use (i.e., social networking) can mitigate the effects of loneliness, but due attention has yet to be given to the consumption of livestream content. Using national survey data in Singapore (N = 1,606), this study demonstrates that livestream viewing positively influences individuals’ well-being. Notably, the frequency of livestream viewing moderates the negative effects of loneliness on the viewers’ psychological, social, and emotional well-being. Livestream viewing can be a short-term interventive solution to mitigate the effects of loneliness.
ISSN: 0883-8151
DOI: 10.1080/08838151.2021.1994970
Rights: © 2021 Broadcast Education Association. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
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