Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1622
Title: Comparing the recall of banner ad versus sponsored ad : Online
Authors: Namrata Shripad Keni
Keywords: DRNTU::Social sciences::Communication::Visual communication
Issue Date: 2001
Abstract: The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.
URI: http://hdl.handle.net/10356/1622
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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