Please use this identifier to cite or link to this item:
Title: Comparing the recall of banner ad versus sponsored ad : Online
Authors: Namrata Shripad Keni
Keywords: DRNTU::Social sciences::Communication::Visual communication
Issue Date: 2001
Abstract: The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
749.26 kBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 29, 2020

Download(s) 20

Updated on Nov 29, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.