Please use this identifier to cite or link to this item:
Title: Post COVID-19: health crisis management for the cruise industry
Authors: Li, Zhaotong
Wang, Xueqin
Li, Xue
Yuen, Kum Fai
Keywords: Engineering::Maritime studies
Issue Date: 2022
Source: Li, Z., Wang, X., Li, X. & Yuen, K. F. (2022). Post COVID-19: health crisis management for the cruise industry. International Journal of Disaster Risk Reduction, 71, 102792-.
Journal: International Journal of Disaster Risk Reduction 
Abstract: The cruise industry is gravely affected by the COVID-19 pandemic due to rising public health concerns. This study combines and examines health crisis management and marketing theories to address public health concerns and improve the usage of cruise services. Combining social exchange theory, customers' perceived value theory, and trust theory, a theoretical model is proposed. Survey data (n = 376) are then collected through an online survey that is conducted on the Chinese tourism market. The finding shows that quality management, health management, social and communication strategies, and financial strategies contribute to customers' perceived value of cruise service. In addition, perceived value directly and indirectly influences customers' intention to use cruise service through trust in cruise company's pandemic management capability. This study expands the current literature on cruise crisis recovery and provides recommendations for policy and strategy formulation for the cruise industry to cope with the pandemic by focusing on public health concerns and psychology.
ISSN: 2212-4209
DOI: 10.1016/j.ijdrr.2022.102792
Rights: © 2022 Elsevier Ltd. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:CEE Journal Articles

Citations 50

Updated on Nov 26, 2022

Web of ScienceTM
Citations 50

Updated on Nov 25, 2022

Page view(s)

Updated on Nov 26, 2022

Google ScholarTM




Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.