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Title: Digital customer service: adopting digital technologies to improve supply chain transparency
Authors: Lee, Chih-Ying @ Joana Lee
Keywords: Engineering::Maritime studies
Issue Date: 2022
Publisher: Nanyang Technological University
Source: Lee, C. @. J. L. (2022). Digital customer service: adopting digital technologies to improve supply chain transparency. Final Year Project (FYP), Nanyang Technological University, Singapore.
Abstract: The supply chain today witnesses consumers being increasingly concerned about supply chain transparency (SCT) in enterprises’ operations. To address this, digital technologies have the potential to enhance SCT. Supply chain research has begun to advance the field’s understanding of digitalisation in integrated supply chain networks, but many questions remain, including how firms can effectively facilitate SCT and benefit from a customer-oriented perspective. The gaps suggest the need for in-depth examination of digital technologies’ capabilities in boosting SCT. Through the lenses of E-commerce industry, this paper seeks to further develop the concept of SCT and its value creation in customer service via digitalisation efforts. The findings result in the proposal of feasible real-life applications companies can emulate to offer SCT that will lead to improved customer service.
Schools: School of Civil and Environmental Engineering 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:CEE Student Reports (FYP/IA/PA/PI)

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