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Title: Consumers' trade-offs on delivery attributes
Authors: Chai, Qing Hua
Keywords: Business::Operations management::Business planning
Engineering::Maritime studies
Issue Date: 2023
Publisher: Nanyang Technological University
Source: Chai, Q. H. (2023). Consumers' trade-offs on delivery attributes. Final Year Project (FYP), Nanyang Technological University, Singapore.
Project: MS-52
Abstract: Over the past decade, the use of online food delivery (OFD) platforms has grown rapidly due to ever-changing consumer behaviour. The uncertainty caused by the Covid-19 pandemic has caused an unexpected surge in the use of OFD platforms. To better understand consumer behaviour, this report aims to examine the trade-offs on delivery attributes in Singapore. A discrete choice experiment (DCE) will be conducted to evaluate the trade-offs and consumers’ willingness to pay (WTP) for delivery services provided by OFD platforms. A survey was designed and administrated in Singapore, and 386 usable responses were collected. The results showed that self-pickup is the most preferred mode of delivery, followed by dine-in, takeaway, and delivery. Respondents’ WTP for a unit decrease in waiting time is approximately $0.22. The results also revealed that respondents are still fearful of contracting Covid-19, which moderately influences their choices. These results provide critical insights for OFD companies in improving their service quality to gain market shares.
Schools: School of Civil and Environmental Engineering 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:CEE Student Reports (FYP/IA/PA/PI)

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