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dc.contributor.authorLotankar, Sanali Rameshen_US
dc.identifier.citationLotankar, S. R. (2022). Self-presentation and authenticity on LinkedIn: a comparative study of Singapore and India-based entrepreneurs. Master's thesis, Nanyang Technological University, Singapore.
dc.description.abstractEntrepreneurs‘ self-presentations on LinkedIn offer a glimpse into their contrived performances of professionalism. They tell us who they think they are, what they do, and what they aim for. Through a mixed methods research of content analysis of LinkedIn profiles and semi-structured interviews with entrepreneurs in India and Singapore, I found that entrepreneurs claim that their self-presentation on LinkedIn is authentic and reflective of their true selves. Entrepreneurs in Singapore perform authenticity and practice personal branding while entrepreneurs in India think that personal branding and authenticity cannot co-exist. Subsequently, dilemmas emerge from performances of authenticity in self-presentation and personal branding which are intensified by social contexts and online-offline continuum. This study builds on prior scholarship on social networking sites, self, self-presentation, identity, entrepreneurs, and authenticity as a social process and interactional performance.en_US
dc.publisherNanyang Technological Universityen_US
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).en_US
dc.subjectSocial sciences::Sociologyen_US
dc.titleSelf-presentation and authenticity on LinkedIn: a comparative study of Singapore and India-based entrepreneursen_US
dc.typeThesis-Master by Researchen_US
dc.contributor.supervisorIan McGonigleen_US
dc.contributor.schoolSchool of Social Sciencesen_US
dc.description.degreeMaster of Artsen_US
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