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Title: Self-presentation and authenticity on LinkedIn: a comparative study of Singapore and India-based entrepreneurs
Authors: Lotankar, Sanali Ramesh
Keywords: Social sciences::Sociology
Issue Date: 2022
Publisher: Nanyang Technological University
Source: Lotankar, S. R. (2022). Self-presentation and authenticity on LinkedIn: a comparative study of Singapore and India-based entrepreneurs. Master's thesis, Nanyang Technological University, Singapore.
Abstract: Entrepreneurs‘ self-presentations on LinkedIn offer a glimpse into their contrived performances of professionalism. They tell us who they think they are, what they do, and what they aim for. Through a mixed methods research of content analysis of LinkedIn profiles and semi-structured interviews with entrepreneurs in India and Singapore, I found that entrepreneurs claim that their self-presentation on LinkedIn is authentic and reflective of their true selves. Entrepreneurs in Singapore perform authenticity and practice personal branding while entrepreneurs in India think that personal branding and authenticity cannot co-exist. Subsequently, dilemmas emerge from performances of authenticity in self-presentation and personal branding which are intensified by social contexts and online-offline continuum. This study builds on prior scholarship on social networking sites, self, self-presentation, identity, entrepreneurs, and authenticity as a social process and interactional performance.
DOI: 10.32657/10356/164297
Schools: School of Social Sciences 
Rights: This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:SSS Theses

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