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Title: Commentary is free: issue management and gaining capital with thought leadership
Authors: Prahl, Andrew
Duffy, Andrew
Lim, Clara Hui Min
Keywords: Social sciences::Communication
Issue Date: 2023
Source: Prahl, A., Duffy, A. & Lim, C. H. M. (2023). Commentary is free: issue management and gaining capital with thought leadership. Public Relations Review, 49(1), 102277-.
Journal: Public Relations Review 
Abstract: Expert commentaries are an avenue in which individuals and the organisations they represent position themselves on issues that are relevant to stakeholders. This paper considers the motivations for writing them, assessing this through two conceptual lenses: issue management and cultural, symbolic and economic capital. By writing an expert commentary an individual manages the way an issue is perceived and in doing so gains either immediate economic capital in the form of payment or symbolic or cultural capital which may in the future be converted into economic capital through increased career opportunities or promotion. We analyse expert commentaries in the Singapore news media and surveys their authors to investigate what prompted them to contribute their articles. We bring together (organisational) thinking on issue management and (individual) thinking on self-promotion as reflected in expert commentaries and suggest lessons for issue management through expert commentary.
ISSN: 0363-8111
DOI: 10.1016/j.pubrev.2022.102277
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2022 Elsevier Inc. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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