Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1648
Title: Women's images in slimming advertisements in Singapore's print media.
Authors: Nguyen, Van Anh.
Keywords: DRNTU::Business::Advertising::Moral and ethical aspects
Issue Date: 2002
Abstract: By using content analysis and survey, this exploratory study examined the content of slimming ads in Singapore's mainstream print media and the relationship between the thinness portrayal in the ads and Singapore women's perception on the health and beauty standard.
URI: http://hdl.handle.net/10356/1648
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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