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|Title:||Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.||Authors:||Nowak, Anita.||Keywords:||DRNTU::Social sciences::Journalism::Social aspects
DRNTU::Social sciences::Sociology::Family, marriage and women
|Issue Date:||2002||Abstract:||The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mode magazine, and through a cross-national audience study.||URI:||http://hdl.handle.net/10356/1651||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
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