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Title: Reading the 'plus-size'woman in print advertising : a cross-national audience study of mode magazine.
Authors: Nowak, Anita.
Keywords: DRNTU::Social sciences::Journalism::Social aspects
DRNTU::Social sciences::Sociology::Family, marriage and women
Issue Date: 2002
Abstract: The study explores the representation of ‘plus-size’ women in print advertising in order to trace the ongoing social construction of gender and consider some implications thereof. It accomplishes this in two complementary ways, namely through a textual analysis of twelve print advertisements from Mode magazine, and through a cross-national audience study.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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