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https://hdl.handle.net/10356/1655| Title: | Exploratory study of the state of online advertising in Singapore. | Authors: | Ong, Cheng Buay. | Keywords: | DRNTU::Business::Marketing::Internet | Issue Date: | 2001 | Abstract: | The aim of this study to gain some preliminary understanding of online advertising in Singapore. Interview with Internet media owners and advertising network agencies were conducted to assess the potential for online advertising in Singapore and to fond out what are the key issues facing the industry. Ways of boosting the online advertising industry were also discussed. | URI: | http://hdl.handle.net/10356/1655 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| OngChengBuay01.pdf Restricted Access | 1.25 MB | Adobe PDF | View/Open |
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