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https://hdl.handle.net/10356/1658| Title: | Internet advertising : a study of the automobile industry in Singapore | Authors: | Chan, Melissa Ai Leng | Keywords: | DRNTU::Business::Marketing::Internet | Issue Date: | 2003 | Abstract: | This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and selling their cars. | URI: | http://hdl.handle.net/10356/1658 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ChanAiLeng03.pdf Restricted Access | 2.9 MB | Adobe PDF | View/Open |
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