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Title: Internet advertising : a study of the automobile industry in Singapore
Authors: Chan, Melissa Ai Leng
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2003
Abstract: This is an exploratory study of the effectiveness of Internet advertising for automobile industry in Singapore compared with print advertising. A sample of 100 Singaporeans surveyed through e-mail found that Singaporeans relied more heavily on newspapers than the Internet when it came to buying and selling their cars.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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