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Title: Crisis management, public relations and media agenda : the Sars outbreak in Singapore.
Authors: Sathya Bama.
Keywords: DRNTU::Social sciences::Mass media::Media effects
Issue Date: 2006
Abstract: The objective of this study was to examine how Public Relations (PR) can be used as an effective tool to influence media agenda during a crisis, so that the media agenda reflected the organisation's agenda. It analysed the functions of PR in a government organisation and examined the roles that PR played in crisis management by using the case study of the Ministry of Health's (MOH) management of information and its risk communication during the Sars outbreak in 2003 and The Straits Times (ST) coverage of this crisis.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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