Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1708
Title: Best practices in public relations campaign evaluation in Singapore.
Authors: Sim, Alberenee Pei Pei.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2006
Abstract: This dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore evaluated their campaigns and activities; their attitudes towards evaluation; seek to understand how public relations campaigns and activities are evaluated locally; and identify the barriers and facilitators (if any) of campaign evaluation.
URI: http://hdl.handle.net/10356/1708
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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