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dc.contributor.authorSim, Alberenee Pei Pei.en_US
dc.description.abstractThis dissertation examined the value of public relations evaluation in Singapore's public relations industry and hopefully contributes significantly to the body of knowledge on local public relations practices. This dissertation investigated whether public relations practitioners in Singapore evaluated their campaigns and activities; their attitudes towards evaluation; seek to understand how public relations campaigns and activities are evaluated locally; and identify the barriers and facilitators (if any) of campaign evaluation.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication-
dc.titleBest practices in public relations campaign evaluation in Singapore.en_US
dc.contributor.supervisorLee, Wai Pengen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US​Master of Mass Communicationen_US
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