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Title: Podcasting : a potential threat or complement to radio?
Authors: Soh, Geraldine Wei Lin.
Keywords: DRNTU::Social sciences::Mass media::Broadcasting::Radio
Issue Date: 2006
Abstract: Now that podcasting has emerged, how will radio and in particular, radio as a serious communication medium (RSCM) react to it? Will it regard podcasting as more of a threat of all? This study seeks answers to the question through in-depth interviews. Special emphasis is placed on 938 LIVE - Singapore's only news and current affairs radio station - for it most resembles RSCM.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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