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|Title:||Podcasting : a potential threat or complement to radio?||Authors:||Soh, Geraldine Wei Lin.||Keywords:||DRNTU::Social sciences::Mass media::Broadcasting::Radio||Issue Date:||2006||Abstract:||Now that podcasting has emerged, how will radio and in particular, radio as a serious communication medium (RSCM) react to it? Will it regard podcasting as more of a threat of all? This study seeks answers to the question through in-depth interviews. Special emphasis is placed on 938 LIVE - Singapore's only news and current affairs radio station - for it most resembles RSCM.||URI:||http://hdl.handle.net/10356/1710||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
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