Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/17484
Title: Report on professional attachment with Golden Village Multiplex Pte Ltd.
Authors: Poh, Yvonne Yin Sian.
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: The following report will present firsty the background and purpose of the attachment programme, followed by a brief introduction of the company. It will also highlist some of the promotions undertaken during the eight weeks. These promotions evolve around the film "12 Storeys" and "Paradise Road" and cover various aspects such as publicity, press related areas, event organization and management, joint promotion exercises and the production of collaterals. The report also attempts to show that the above is helpful in putting into perspective what had been taught in theory. In addition, it can been seen from the report that through the process of going about these tasks, a clearer picture of marketing in practice is presented.
URI: http://hdl.handle.net/10356/17484
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
PohYvonneYinSian97.pdf
  Restricted Access
16.6 MBAdobe PDFView/Open

Page view(s) 20

454
checked on Sep 27, 2020

Download(s)

11
checked on Sep 27, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.