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https://hdl.handle.net/10356/1752| Title: | Chinese drama in Singapore : yesterday, today and tomorrow. | Authors: | Tan, Edgar Ti Seng. | Keywords: | DRNTU::Social sciences::Mass media::Broadcasting::TV | Issue Date: | 2006 | Abstract: | This project is a practical planning and implementation paper, which looks to better position MediaCorp Chinese language dramas in the overseas television market. MediaCorp's efforts to export its Chinese language drama serials overseas have largely been unsuccessful despite a burgeoning marketplace and network's initiatives into international co-productions. To date, MediaCorp has failed to find the right formula for global success. The paper will outline an action plan or strategy for Chinese language drama production in MediaCorp. | URI: | http://hdl.handle.net/10356/1752 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TanTiSeng06.pdf Restricted Access | 3.48 MB | Adobe PDF | View/Open |
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