Please use this identifier to cite or link to this item:
|Title:||Impact of internet on publishing and marketing of books.||Authors:||Tay, Lee Ling.||Keywords:||DRNTU::Business::Industries and labor
DRNTU::Library and information science::Book industries and trade
|Issue Date:||2003||Abstract:||This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances.||URI:||http://hdl.handle.net/10356/1763||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.