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Title: Impact of internet on publishing and marketing of books.
Authors: Tay, Lee Ling.
Keywords: DRNTU::Business::Industries and labor
DRNTU::Library and information science::Book industries and trade
Issue Date: 2003
Abstract: This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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