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https://hdl.handle.net/10356/1795| Title: | Competitor intelligence initiatives undertaken by travel agencies in Singapore. | Authors: | Nizamudheen Ishak. | Keywords: | DRNTU::Business::Management::Intellectual capital DRNTU::Library and information science::Knowledge management |
Issue Date: | 2003 | Abstract: | This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations. | URI: | http://hdl.handle.net/10356/1795 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_THESES_433.pdf Restricted Access | 228.17 kB | Adobe PDF | View/Open |
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