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|Title:||Deployment of customer relationship management in small and medium enterprises in Singapore.||Authors:||Cho, Cecilia Yen Min.||Keywords:||DRNTU::Business::Marketing::Customer services
|Issue Date:||2002||Abstract:||Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to introduce and perhaps, establish a way for the future of CRM in Singapore.||URI:||http://hdl.handle.net/10356/1799||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
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