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Title: Deployment of customer relationship management in small and medium enterprises in Singapore.
Authors: Cho, Cecilia Yen Min.
Keywords: DRNTU::Business::Marketing::Customer services
DRNTU::Business::Public relations
Issue Date: 2002
Abstract: Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to introduce and perhaps, establish a way for the future of CRM in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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