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https://hdl.handle.net/10356/1828
Title: | Knowledge management as a customer-focused strategy in the insurance industry. | Authors: | Tan, Kai Wang. | Keywords: | DRNTU::Business::Public relations DRNTU::Library and information science::Knowledge management |
Issue Date: | 2002 | Abstract: | This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization. | URI: | http://hdl.handle.net/10356/1828 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Theses |
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WKWSCI_THESES_463.pdf Restricted Access | 202.62 kB | Adobe PDF | View/Open |
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