Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1828
Title: Knowledge management as a customer-focused strategy in the insurance industry.
Authors: Tan, Kai Wang.
Keywords: DRNTU::Business::Public relations
DRNTU::Library and information science::Knowledge management
Issue Date: 2002
Abstract: This study explored the use of knowledge in customer-focused activities in a local insurance company, NTUC INCOME. The objective was to identify the interplay of knowledge between the intangible resources with respect to how customer knowledge was perceived and leveraged on in the organization.
URI: http://hdl.handle.net/10356/1828
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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