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Title: Customer Relationship Management (CRM) in a call centre : a case study
Authors: Alvin Suryadi Husin
Keywords: DRNTU::Business::Marketing::Customer services
DRNTU::Business::Public relations
Issue Date: 2004
Abstract: A case study of CRM implementation in a telemarketing call centre based in Singapore to measure employee satisfaction on the CRM system and associated marketing information needs. The findings are to be utilised by the stakeholders to improve their CRM strategy in the company.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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