The battle of narratives: China's global brand revolution vs Western dominance

Abstract

The emergence of DeepSeek AI has sparked a narrative clash between China and the West. Western critics argue that DeepSeek reflects Chinese state censorship and poses security risks due to data regulations, threatening free speech and privacy. China counters by positioning DeepSeek as an affordable, open alternative to Western AI, promoting it as a tool for technological independence in emerging markets. This rivalry frames the debate between China and the West as a struggle for global technological leadership and ideological dominance.