The grievance hunters: extremists exploit crises to bolster their image

Abstract

Violent extremist groups exploit societal grievances, including climate-related disasters, to gain legitimacy and recruit members by positioning themselves as the true protectors of vulnerable communities. Strategic communication, including AI-driven tools, is essential to counter extremist narratives and build resilience against manipulation. There is an urgent need for proactive, transmedia storytelling approaches to address both climate change and violent extremism, ultimately strengthening trust and promoting community unity.