Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/19468
Title: Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia
Authors: Chan, Choon Peng.
Leong, Boon Cheng.
Keywords: DRNTU::Engineering::Civil engineering::Construction management
Issue Date: 1996
Abstract: This dissertation is primarily a report based on findings from 2 (two) case studies of 2 (two) Singapore companies venturing into the Asean region, Company X, a major developer in Singapore venturing into property development in Malacca, Malaysia and Company B, a consultant in Singapore into consulting and contracting in the Riau Islands of Indonesia. Findings from the report cover the reasons for venturing abroad, their market niches, the utilisation of marketing expertise, the obstacles and risks involved and their views on venturing.
URI: http://hdl.handle.net/10356/19468
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:CACS Theses

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