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|Title:||Strategic management of product development||Authors:||Wong, Soon Yee.||Keywords:||DRNTU::Engineering::Manufacturing::Product design||Issue Date:||1998||Abstract:||The study of new product success and failure has been a focus of academic researchers for several years. A 1993 study of product development performance measures identified 61 research projects concerned with discovering the factors leading to product development success. However, these studies use different measures and cover a variety of industries and market situations.||URI:||http://hdl.handle.net/10356/19910||Rights:||NANYANG TECHNOLOGICAL UNIVERSITY||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||MAE Theses|
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