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https://hdl.handle.net/10356/19910| Title: | Strategic management of product development | Authors: | Wong, Soon Yee. | Keywords: | DRNTU::Engineering::Manufacturing::Product design | Issue Date: | 1998 | Abstract: | The study of new product success and failure has been a focus of academic researchers for several years. A 1993 study of product development performance measures identified 61 research projects concerned with discovering the factors leading to product development success. However, these studies use different measures and cover a variety of industries and market situations[12]. | URI: | http://hdl.handle.net/10356/19910 | Schools: | School of Mechanical and Production Engineering | Rights: | NANYANG TECHNOLOGICAL UNIVERSITY | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | MAE Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| MAE_THESES_173.pdf Restricted Access | 14.77 MB | Adobe PDF | View/Open |
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