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Title: Strategic management of product development
Authors: Wong, Soon Yee.
Keywords: DRNTU::Engineering::Manufacturing::Product design
Issue Date: 1998
Abstract: The study of new product success and failure has been a focus of academic researchers for several years. A 1993 study of product development performance measures identified 61 research projects concerned with discovering the factors leading to product development success. However, these studies use different measures and cover a variety of industries and market situations[12].
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Theses

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