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Title: A study of the factors that determine product development success in a firm
Authors: Teo, Lemmy Kay Chee.
Keywords: DRNTU::Engineering::Manufacturing::Product design
Issue Date: 1998
Abstract: The development of new products is a high-risk but potentially very rewarding venture. Few businesses can rely on yesterday products to ensure competitive success. In recent years, many companies have attempted to update their product ranges by merging with or acquiring other businesses. However, these routes are often risky and are becoming increasingly expensive. Product development is an effective means for sustaining internal business growth provided it is managed skilfully. This project screens through the work of various prominent product development researchers and by combining various frameworks together, a guideline for new product development is created.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Theses

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