Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20051
Title: A case study of management characteristics and new product development.
Authors: Thoe, Choa Kheong.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 1996
Abstract: This paper explores the changes in management characteristics as individual motivation and degree of complexity, uncertainty and ambiguity vary through stages in developing new products. Management characteristics are defined as autocratic, bureaucratic, entrepreneurial and team-based.
URI: http://hdl.handle.net/10356/20051
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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