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Title: The Singapore code of advertising practice and some proposals for reform.
Authors: Chan, Hiang Tiak.
Lim, Catherine Chui Ling.
Yeo, Nellie Sok Leng.
Keywords: DRNTU::Business::Advertising::Moral and ethical aspects
Issue Date: 1997
Abstract: The Singapore Code of Advertising Practice seeks to promote high standards of ethics in advertising by self-regulation against the background of national and international law, including the International Code of Advertising Practice published by the International Chamber of Commerce (ICC).
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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