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|Title:||The Singapore code of advertising practice and some proposals for reform.||Authors:||Chan, Hiang Tiak.
Lim, Catherine Chui Ling.
Yeo, Nellie Sok Leng.
|Keywords:||DRNTU::Business::Advertising::Moral and ethical aspects||Issue Date:||1997||Abstract:||The Singapore Code of Advertising Practice seeks to promote high standards of ethics in advertising by self-regulation against the background of national and international law, including the International Code of Advertising Practice published by the International Chamber of Commerce (ICC).||URI:||http://hdl.handle.net/10356/20054||Rights:||NANYANG TECHNOLOGICAL UNIVERSITY||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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