Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/20055
Title: | A survey of customer relationships between SMEs and commercial banks in Singapore. | Authors: | Lau, Wilson Wei Hsien. Tan, Suat Pheng. |
Keywords: | DRNTU::Business::Finance::Banking | Issue Date: | 1995 | Abstract: | We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an attempt to examine customers satisfaction in a banking relationship. The focus is on the small and medium-sized enterprise (SME) sector, a sector that has been recognized as one that contributes significantly to the economy. | URI: | http://hdl.handle.net/10356/20055 | Schools: | Nanyang Business School | Rights: | NANYANG TECHNOLOGICAL UNIVERSITY | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Theses |
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File | Description | Size | Format | |
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LauWilsonWeiHsien95.pdf Restricted Access | 10.67 MB | Adobe PDF | View/Open |
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