Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20055
Title: A survey of customer relationships between SMEs and commercial banks in Singapore.
Authors: Lau, Wilson Wei Hsien.
Tan, Suat Pheng.
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 1995
Abstract: We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an attempt to examine customers satisfaction in a banking relationship. The focus is on the small and medium-sized enterprise (SME) sector, a sector that has been recognized as one that contributes significantly to the economy.
URI: http://hdl.handle.net/10356/20055
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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