Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/20092| Title: | ABC Publishing Co. Ltd. : a case study of a company in the process of change. | Authors: | Chan, Ying Lock. | Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 1995 | Abstract: | This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since. | URI: | http://hdl.handle.net/10356/20092 | Schools: | Nanyang Business School | Rights: | NANYANG TECHNOLOGICAL UNIVERSITY | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ChanYingLock95.pdf Restricted Access | 18.03 MB | Adobe PDF | View/Open |
Page view(s) 10
961
Updated on Mar 24, 2025
Download(s)
3
Updated on Mar 24, 2025
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.