Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20092
Full metadata record
DC FieldValueLanguage
dc.contributor.authorChan, Ying Lock.en_US
dc.date.accessioned2009-12-14T08:16:44Z-
dc.date.available2009-12-14T08:16:44Z-
dc.date.copyright1995en_US
dc.date.issued1995-
dc.identifier.urihttp://hdl.handle.net/10356/20092-
dc.description.abstractThis is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since.en_US
dc.format.extent106 p.en_US
dc.language.isoen-
dc.rightsNANYANG TECHNOLOGICAL UNIVERSITYen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.titleABC Publishing Co. Ltd. : a case study of a company in the process of change.en_US
dc.typeThesisen_US
dc.contributor.supervisorGibbons, Patricken_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeMaster of Business Administration (Hospitality and Tourism Management)en_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Theses
Files in This Item:
File Description SizeFormat 
ChanYingLock95.pdf
  Restricted Access		18.03 MBAdobe PDFView/Open

Page view(s) 20

963
Updated on Apr 17, 2025

Download(s)

3
Updated on Apr 17, 2025

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.