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Title: Strategic planning case study : Citibank N.A., Global Consumer Bank Treasury Services Unit (S'pore).
Authors: Loo, Wendy Siu Ho.
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 1995
Abstract: I received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and theories presented in textbooks or those propounded by the business gurus. I realized that these "theories" can be applied to solve real life problems faced in my role as a Treasury Services Manager.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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