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|Title:||Strategic planning case study : Citibank N.A., Global Consumer Bank Treasury Services Unit (S'pore).||Authors:||Loo, Wendy Siu Ho.||Keywords:||DRNTU::Business::Finance::Banking||Issue Date:||1995||Abstract:||I received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and theories presented in textbooks or those propounded by the business gurus. I realized that these "theories" can be applied to solve real life problems faced in my role as a Treasury Services Manager.||URI:||http://hdl.handle.net/10356/20107||Rights:||NANYANG TECHNOLOGICAL UNIVERSITY||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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