Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20107
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dc.contributor.authorLoo, Wendy Siu Ho.en_US
dc.date.accessioned2009-12-14T08:17:28Z-
dc.date.available2009-12-14T08:17:28Z-
dc.date.copyright1995en_US
dc.date.issued1995-
dc.identifier.urihttp://hdl.handle.net/10356/20107-
dc.description.abstractI received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and theories presented in textbooks or those propounded by the business gurus. I realized that these "theories" can be applied to solve real life problems faced in my role as a Treasury Services Manager.en_US
dc.format.extent78 p.en_US
dc.language.isoen-
dc.rightsNANYANG TECHNOLOGICAL UNIVERSITYen_US
dc.subjectDRNTU::Business::Finance::Banking-
dc.titleStrategic planning case study : Citibank N.A., Global Consumer Bank Treasury Services Unit (S'pore).en_US
dc.typeThesisen_US
dc.contributor.supervisorGibbons, Patricken_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Business Administration (Accountancy)en_US
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