Please use this identifier to cite or link to this item:
|Title:||Assessing computer trade show functions and performance in Singapore.||Authors:||Chan, Hui.
Goh, Kevin Kiang Yu.
Tan, Yew Bock.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||1994||Abstract:||Trade show is an important promotion medium in many industries and is always treated as an integral part of an organisation's overall marketing program. Singapore has boasted herself as one of the most successful centres for a variety of trade shows ranging from furniture to medical and to computer. About 4 computer trade shows are organized in Singapore annually: each being a multi-million dollars effort by the organisers and the exhibitors to promote the use of computer and information technology in the country. Despite its apparent importance, there is a lack of scientific research in this area.||URI:||http://hdl.handle.net/10356/20114||Rights:||NANYANG TECHNOLOGICAL UNIVERSITY||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.