Assessing computer trade show functions and performance in Singapore.

Abstract

Trade show is an important promotion medium in many industries and is always treated as an integral part of an organisation's overall marketing program. Singapore has boasted herself as one of the most successful centres for a variety of trade shows ranging from furniture to medical and to computer. About 4 computer trade shows are organized in Singapore annually: each being a multi-million dollars effort by the organisers and the exhibitors to promote the use of computer and information technology in the country. Despite its apparent importance, there is a lack of scientific research in this area.