Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20136
Title: Re-engineering a real estate marketing process.
Authors: Kuladeva Kulathungam.
Ho, Angeline Soo Keat.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 1994
Abstract: The twenty first century is less than a decade away and the business community have been and are constantly facing numerous challenges to the way they carry out their activities. The realisation of the need to revolutionise work processes have strengthened as organisations become aware of the power of information technology. This influence if IT on the organisation and its ability to survive and its capacity to prosper beyond the century should be guided by principles that stress quantum improvement and not mere incremental improvement.
URI: http://hdl.handle.net/10356/20136
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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