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Title: Entering India : strategies for marketing inkjet printers.
Authors: Kwee, Paul Yew Teck.
Lim, Alan Kok Seng.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 1994
Abstract: As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts to demonstrate the evaluation process using a teaching case.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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