The factors influencing motorists' patronage of the different brands of petrol in Singapore.

Abstract

Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol is only retailed through the six chains of service stations, this study of factors affecting petrol purchase involved the service stations very closely.