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Title: Exploring market competition and programme diversity : an insight to the Singpore Television broadcast industry.
Authors: Tham, Connie.
Keywords: DRNTU::Business::Industries and labor
DRNTU::Social sciences::Mass media::Broadcasting::TV
Issue Date: 2004
Abstract: The relationship between media competition and programme diversity in Singapore. Programme diversity was measured by 2 methods using programme data from the four channels in the prime time period: vertical programming diversity and horizontal programming diversity.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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