Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20162
Title: Formula of success : the Singapore Airlines story.
Authors: Chua, Teow Tzing.
Liu, Fontaine.
Kwa, Bing Seng.
Keywords: DRNTU::Business::General
DRNTU::Business::Industries and labor
Issue Date: 1993
Abstract: The world airline industry is a highly competitive, albeit lucrative, arena. In this environment, Singapore SIA has emerged as one of the role models of airline success story in recent aviation history. The research looks at the business environment in which the airline operates -in terms of the available opportunities and threats. SIA's impressive profitability record and the success factors that relate to her sustained profitability.
URI: http://hdl.handle.net/10356/20162
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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