Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20162
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dc.contributor.authorChua, Teow Tzing.en_US
dc.contributor.authorLiu, Fontaine.en_US
dc.contributor.authorKwa, Bing Seng.en_US
dc.date.accessioned2009-12-14T08:26:21Z-
dc.date.available2009-12-14T08:26:21Z-
dc.date.copyright1993en_US
dc.date.issued1993-
dc.identifier.urihttp://hdl.handle.net/10356/20162-
dc.description.abstractThe world airline industry is a highly competitive, albeit lucrative, arena. In this environment, Singapore SIA has emerged as one of the role models of airline success story in recent aviation history. The research looks at the business environment in which the airline operates -in terms of the available opportunities and threats. SIA's impressive profitability record and the success factors that relate to her sustained profitability.en_US
dc.format.extent161 p.en_US
dc.language.isoen-
dc.rightsNANYANG TECHNOLOGICAL UNIVERSITYen_US
dc.subjectDRNTU::Business::General-
dc.subjectDRNTU::Business::Industries and labor-
dc.titleFormula of success : the Singapore Airlines story.en_US
dc.typeThesisen_US
dc.contributor.supervisorWan, Chew Yoongen_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeMaster of Business Administrationen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
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