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|Title:||An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports.||Authors:||Toh, Edmund Kok Choon.||Keywords:||DRNTU::Business::Marketing
DRNTU::Social sciences::Communication::Promotional communication
|Issue Date:||2001||Abstract:||The objectives of this study were to take a “snapshot” of the online sports industry to determine the degree to which companies are committed to online sports sites and to identify the revenue models used by online sports advertisers and to determine the perceived viability of each model.||URI:||http://hdl.handle.net/10356/2019||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
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