Business strategy formulation for a US-based subsidiary of a Singapore company.

Abstract

This dissertation is a consultancy project commissioned by Jurong Aerospace or "JAS". The primary objective of this project is to recommend a business strategy for American Aerospace or "AAS", its wholly-owned, US-based subsidiary (see Appendix 1 for organization structure). This project was undertaken by two MBA participants in partial fulfillment of the requirements for the Master's of Business Administration (International Business) Degree.