Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20247
Title: International market research project on filters (Philippines, Indonesia, Singapore and Thailand).
Authors: Wong, Victor Foo Keng.
Loh, Shen Lee.
Keywords: DRNTU::Business::Marketing::Research
Issue Date: 1997
Abstract: This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approach by tapping on Cummins' market share in the diesel engine market.
URI: http://hdl.handle.net/10356/20247
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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