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|Title:||International market research project on filters (Philippines, Indonesia, Singapore and Thailand).||Authors:||Wong, Victor Foo Keng.
Loh, Shen Lee.
|Keywords:||DRNTU::Business::Marketing::Research||Issue Date:||1997||Abstract:||This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approach by tapping on Cummins' market share in the diesel engine market.||URI:||http://hdl.handle.net/10356/20247||Rights:||NANYANG TECHNOLOGICAL UNIVERSITY||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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