Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/20247
Title: | International market research project on filters (Philippines, Indonesia, Singapore and Thailand). | Authors: | Wong, Victor Foo Keng. Loh, Shen Lee. |
Keywords: | DRNTU::Business::Marketing::Research | Issue Date: | 1997 | Abstract: | This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approach by tapping on Cummins' market share in the diesel engine market. | URI: | http://hdl.handle.net/10356/20247 | Schools: | Nanyang Business School | Rights: | NANYANG TECHNOLOGICAL UNIVERSITY | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Theses |
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File | Description | Size | Format | |
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NBS_THESES_74.pdf Restricted Access | 14.52 MB | Adobe PDF | View/Open |
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