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|Title:||Rapid product development.||Authors:||Chong, Hung Hiong.||Keywords:||DRNTU::Business::Marketing::Product management||Issue Date:||1996||Abstract:||General industry trend is toward rapidly shrinking product development cycle times with accelerating rates of new-product introductions. In a highly competitive environment where market response time becoming faster and consumer expectations for product quality and variety continue to expand, rapid product development becomes a critical success factor towards a sustainable competitive advantage.||URI:||http://hdl.handle.net/10356/20266||Rights:||NANYANG TECHNOLOGICAL UNIVERSITY||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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