Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20266
Title: Rapid product development.
Authors: Chong, Hung Hiong.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 1996
Abstract: General industry trend is toward rapidly shrinking product development cycle times with accelerating rates of new-product introductions. In a highly competitive environment where market response time becoming faster and consumer expectations for product quality and variety continue to expand, rapid product development becomes a critical success factor towards a sustainable competitive advantage.
URI: http://hdl.handle.net/10356/20266
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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