Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/20267
Title: An analysis of the travel agency industry in Singapore based on porter's model.
Authors: Choy, Kam Luen.
Lim, Mui Huang.
Teo, Paul Choon Boh.
Keywords: DRNTU::Social sciences::Recreation
Issue Date: 1996
Abstract: Objectives In this study, the travel agency industry in Singapore is analysed using Michael Porter's Industry Analysis Model with a view to: a) evaluate the structure and attractiveness of the industry; b) review actual examples of how the industry structure and the competitive forces impact on the business of travel agencies; c) assess how the industry structure is likely to change given the trends affecting the industry; and d) present a vision of the future role of travel agencies.
URI: http://hdl.handle.net/10356/20267
Rights: NANYANG TECHNOLOGICAL UNIVERSITY
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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