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Title: Fear appeal in AIDS prevention messages targeted at adolescents.
Authors: Wong, Donna Shy Yun.
Keywords: DRNTU::Social sciences::Communication::Public opinion
Issue Date: 2001
Abstract: Fear appeals have often been used in AIDS prevention messages. This study examined the influence of demographic, psychological and social factors on the acceptance of fear-related AIDS presentation messages among adolescents in Singapore.
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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